Sec. 656.1337. - Sports and Entertainment Complex Sign Overlay Zone.

(a) There is hereby created within the Downtown Sign Overlay Zone a Sports and Entertainment Complex Sign Overlay Zone, which shall consist of all land within the boundaries beginning at the intersection of the northerly right-of-way line of Gator Bowl Boulevard and the easterly right-of-way line of Georgia Street; thence run northerly along the easterly right-of-way line of Georgia Street to the northerly right-of-way line of Adams Street; thence run westerly along the northerly right-of-way line of Adams Street to the northerly right-of-way line of Monroe Street; thence run northerly and westerly along the northerly right-of-way line of Monroe Street to the easterly right-of-way line of Palmetto Street; thence run northerly along the easterly right-of-way line of Palmetto Street to the southerly right-of-way line of Duval Street, thence run easterly along the southerly right-of-way line of Duval Street to the easterly right-of-way line of Franklin Street; thence run northerly along the easterly right-of-way line of Franklin Street to the southerly right-of-way line of Beaver Street; thence easterly along the southerly right-of-way line of Beaver Street to the westerly right-of-way line of Haines Street; thence run southerly along the westerly right-of-way line of Haines Street to its intersection with Gator Bowl Boulevard; thence run southerly and westerly along the westerly and northerly right-of-way lines of Gator Bowl Boulevard to the point of beginning; together with the land south of Gator Bowl Boulevard comprising Metropolitan Park. (b) In addition to signs located above the main east and west entrances to the stadium and on the back side of the north and south end zone scoreboards which are hereby designated as Sports and Entertainment Complex On-Site Signs as defined below, other Sports and Entertainment Complex On-Site Signs shall be permitted within the Sports and Entertainment Complex Sign Overlay Zone, subject to the restrictions and limitations set forth below: (1) Signs located within the Entertainment Zone, which for purposes of this Section shall mean signs erected on or within the Entertainment Zone , which shall be defined as the fenced area located between the north end of EverBank Field and Gator Bowl Boulevard, as shown in Figure 1. (2) Stadium Structural Attached Signs, which for purposes of this Section shall be defined as signs attached to the structures of the stadium and its appurtenances. Stadium Structural Attached Signs shall include, but not be limited to, signs attached to escalators, light towers, walkways, stanchions, elevators, elevator structures, flag poles, walls, wall supports and fencing. Stadium Structural Attached Signs shall not extend beyond the limits of the structures to which they are attached. (3) Practice Field Signs, which for purposes of this Section shall mean signs erected within or on the fenced area east of Franklin Street and south of Beaver Street containing football practice fields, as shown in Figure 1, or such other area within the stadium area designated as practice fields by the City, as landlord of the stadium. (4) Baseball Grounds of Jacksonville Signs, which for purposes of this Section shall mean signs erected within the Baseball Grounds of Jacksonville facility. (5) Jacksonville Veterans Memorial Arena Signs, which for purposes of this Section shall mean signs erected on the Jacksonville Veterans Memorial Arena (the "Arena") facility or the grounds thereof, subject to the following specifications and limitations: i. All exterior signage shall comply with the performance standards provided in Subpart B, Downtown Sign Overlay Zone, Part 13, Sign Regulations, Chapter 656 , the Zoning Code, and shall be subject to the review and approval of the Downtown Development Review Board. ii. Notwithstanding anything to the contrary in subparagraph (i) above, one changing message device (as defined in Section 656.1302 (aa), Zoning Code) shall be authorized on the Arena. The design, size and location of the changing message device shall be subject to the review and approval of the Downtown Development Review Board. (6) Parking Lot Signs, which for purposes of this Section shall mean signs erected within the parking lots owned or controlled by the City or its facilities manager within the Sports and Entertainment Sign Overlay Zone erected pursuant to a naming right agreement entered into by the City or by an athletic team which is a tenant at the football stadium under rights assigned to such team pursuant to a written agreement with the City. (7) Amphitheater Signs, which for purposes of this Section shall mean signs erected within the Amphitheater located within the Sports and Entertainment Complex Sign Overlay Zone and currently known as Daily's Place, pursuant to a naming rights agreement or sponsorship agreement entered into by (x) an athletic team which is a tenant at the Stadium under rights assigned to such team pursuant to a written agreement with the City or (y) an event company that is the anchor tenant at the Amphitheater. (8) Covered Flex Field Signs, which for purposes of this Section shall mean signs erected within the Covered Flex Field located within the Sports and Entertainment Complex Sign Overlay Zone and currently known as Daily's Place, pursuant to a naming rights agreement or sponsorship agreement entered into by (x) an athletic team which is a tenant at the Stadium under rights assigned to such team pursuant to a written agreement with the City or (y) an event company that is the anchor tenant at the Amphitheater. (9) Sports and Entertainment Complex Digital Sign, which for purposes of this Section shall mean the fixed signage or electronic content displayed on that certain pole sign to be constructed in the southwest corner of Daily's Place, near the entrance to Lot J and Gator Bowl Boulevard, within the Sports and Entertainment Complex Sign Overlay Zone, with the design, size and location thereof subject to the review and approval of the Downtown Development Review Board. Messages on the Sports and Entertainment Complex Digital Sign can be either fixed or contained in a changing message device, as defined in Sec. 656.1302 . (c) Signs allowed under this Section shall not include any off-site sign as that term as defined in Section 656.1302 (l) or any off-site commercial billboard, as that term is defined in Section 23.02 of the Charter of the City of Jacksonville. (d) For purposes of this Part, Sports and Entertainment Complex On-Site Sign means any sign which advertises or otherwise identifies a use of, or events within, the Facilities (defined below) within the Sports and Entertainment Complex Sign Overlay Zone, or City sponsored events within the Sports and Entertainment Complex Sign Overlay Zone, as well as products, activities or services that are sold, produced, manufactured, located, provided or furnished within such facility, or any sign which advertisement is related to a sponsor of an athletic team which is a tenant at any of the Facilities within the Sports and Entertainment Complex Sign Overlay Zone, which is deemed to be an on-site commercial use, or any sign erected pursuant to a naming right or sponsorship agreement entered into by the City of a publicly owned sports or entertainment venue. The Sports and Entertainment Complex Digital Sign, as specified in Subsection (b)(9) above, shall display on-site sign messages limited to upcoming uses of or events to be held in the Baseball Grounds of Jacksonville, Jacksonville Veterans Memorial Arena, the Stadium, Amphitheater, Covered Flex Field and Metropolitan Park (collectively, the "Facilities"), or other City sponsored events within the Sports and Entertainment Complex Sign Overlay Zone, which messages may include reference to a promoter or sponsor of such events. (Ord. 2005-1380-E, § 1; Ord. 2015-55-E , § 1; Ord. 2017-804-E , § 2) Figure 1. Entertainment Zone