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Rainbow Lakes Estates: Economy & Jobs

Rainbow Lakes Estates reports a median household income of $50,429 (1.2× below Marion County median $61,010; 1.5× below Florida median $74,568), with homes at a median value of $160,400. The surrounding county supports 9,153 jobs (avg $43,623).

Income & Affordability

Median household income $50,429 — below the Florida median ($72,336). Poverty rate 11.9% (U.S. average ~12.5%). 35% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income3.2×
Affordability · Home Affordabilitymoderate
Affordability · Rent Pct Income18.2%
Affordability · Rent Affordabilityaffordable
Affordability · Pct Severely Rent Burdened34.8%
Affordability · Poverty Rate11.9%
Affordability · Property Tax Pct Income2.6%
Irs Income · IRS tax returns filed$19,740
Irs Income · Total Adjusted Gross Income (thousands)$1,167,914
Irs Income · Average AGI per return$59,165 (vs Florida $91,513)
Irs Income · Year2022
Income Estimate$57,315
Median Household Income$50,429 (vs Florida $72,336)
Poverty Rate11.9%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$50,429

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 2.7% — below the U.S. average of ~4%. 8% work from home (U.S. average ~15%).

Commuter Profile · Work From Home Pct8.2%
Commuter Profile · Primary Modedrove alone
Employment · Avg annual employment (county)9,153
Employment · Total annual wages (county)$399,298,705
Employment · Average annual pay$43,623
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment9,568,260
Unemployment Rate2.7% (vs Florida 2.9%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms44
Agriculture · Land In Farms Acres183,445
Agriculture · Avg Farm Size Acres4,169.20
Agriculture · Top CommoditiesAnimal Totals, Crop Totals, Field Crops, Other, Equine, Vegetable Totals
Agriculture · Year2022
Business Patterns · Establishments (employer count)865
Business Patterns · Total Employees6,762
Business Patterns · Annual Payroll Thousands244,339
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores8
Local Businesses · Convenience Stores9
Local Businesses · Liquor Stores6
Local Businesses · Gas Stations22
Local Businesses · General Merchandise12
Local Businesses · Beauty Salons12
Local Businesses · Pet Grooming4
Local Businesses · Auto Repair11

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants29
Dining Scene · Fast Food31
Dining Scene · Bars8

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (3)

Seacoast National Bank
CEDAR KEY BRANCH · 7060 C St · 32625
Capital City Bank
WILLISTON BRANCH · 144 E Noble Ave · 32696
First Southern Bank
BRONSON BRANCH · 612 E. Hathaway Avenue · 32621

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (3)

Circle K 2726274
Convenience Store · 4 Highway 19 S
DOLLAR GENERAL 2458
Other · 95 Highway 19 S
Family Dollar 8974
Other · 110 N Inglis Ave
Nearest Snap · NameJiffy 1530
Nearest Snap · Distance4.2 mi

Sources: USDA SNAP — nearest by coordinates

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameASTOR AREA CHAMBER OF COMMERCE INC

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$398,012,444
Federal Spending · Per Capita9,274.44 (vs Florida $8,713)
Federal Spending · Population42,915 people (vs Florida 58,838)

Sources: USAspending API

Other

Pct Drove Alone85.1%
Pct Walked8.2%
Retirement Score · Median age52.4 years (vs Florida 40.9y)
Retirement Score · Ss Household Pct58.5%
Retirement Score · Va AccessYes
Retirement Score · Factorsolder population, strong SS base, VA nearby
Retirement Score · Ratinggood

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12