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Goldenrod: Economy & Jobs

Goldenrod's typical household earns $67,563 (1.3× below Seminole County median $85,761; 1.1× below Florida median $74,568), with homes at a median value of $358,700. The surrounding county supports 949,918 jobs (avg $67,805).

Income & Affordability

Median household income $67,563 — below the Florida median ($72,336). Poverty rate 15.5% (U.S. average ~12.5%). 50% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income5.3×
Affordability · Home Affordabilityexpensive
Affordability · Rent Pct Income29.7%
Affordability · Rent Affordabilitymoderate
Affordability · Pct Severely Rent Burdened49.6%
Affordability · Poverty Rate15.5%
Affordability · Property Tax Pct Income3.1%
Irs Income · IRS tax returns filed$719,020
Irs Income · Total Adjusted Gross Income (thousands)$61,767,100
Irs Income · Average AGI per return$85,905 (vs Florida $91,513)
Irs Income · Year2022
Income Estimate$71,117
Median Household Income$67,563 (vs Florida $72,336)
Poverty Rate15.5%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcewhite_collar
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$67,563

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 7.3% — above the U.S. average of ~4%. 17% work from home (U.S. average ~15%).

Commuter Profile · Mean Commute Min27.10
Commuter Profile · Work From Home Pct16.9%
Commuter Profile · Profilemoderate commute
Employment · Avg annual employment (county)949,918
Employment · Total annual wages (county)$64,409,509,171
Employment · Average annual pay$67,805
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment9,568,260
Unemployment Rate7.3% (vs Florida 2.9%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms34
Agriculture · Land In Farms Acres41,832
Agriculture · Avg Farm Size Acres1,230.40
Agriculture · Top CommoditiesCrop Totals, Horticulture Totals, Floriculture Totals, Foliage Plants, Propagative Material
Agriculture · Year2022
Business Patterns · Establishments (employer count)44,612
Business Patterns · Total Employees817,584
Business Patterns · Annual Payroll Thousands46,508,318
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores237
Local Businesses · Convenience Stores157
Local Businesses · Liquor Stores86
Local Businesses · Gas Stations360
Local Businesses · Department Stores13
Local Businesses · General Merchandise172
Local Businesses · Clothing Stores254
Local Businesses · Pet Stores62

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants1,341
Dining Scene · Fast Food1,318
Dining Scene · Bars139
Dining Scene · Coffee Snacks364

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (10)

JPMorgan Chase Bank, National Association
WINTER PARK PALMS · 7315 University Blvd · 32792
TD Bank, National Association
FASHION SQUARE BRANCH · 2633 E Colonial Dr · 32803
Fifth Third Bank, National Association
UNIVERSITY / DEAN BRANCH · 9991 University Blvd · 32817
First Horizon Bank
APOPKA OFFICE BRANCH · 1420 W Orange Blossom Trl · 32712
TrustCo Bank
APOPKA BRANCH · 1134 Rock Springs Rd · 32712
First-Citizens Bank & Trust Company
WINTER PARK BRANCH · 517 W Morse Blvd · 32789
BankUnited, National Association
ORLANDO BRANCH · 2495 S Orange Ave · 32806
Amerasia Bank
ORLANDO BRANCH OFFICE · 5210 W Colonial Dr · 32808
BNY Mellon, National Association
WINTER PARK OFFICE BRANCH · 531 W Morse Blvd · 32789
Central Bank
WINTER PARK BRANCH · 702 Orange Ave · 32789

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (1)

Family Dollar 10506
Other · 111 E Kennedy Blvd
Nearest Snap · NameFamily Dollar 10040
Nearest Snap · Distance0.9 mi

Sources: USDA SNAP — nearest by coordinates

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameWEST ORANGE CHAMBER OF COMMERCE INC

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$15,218,844,324
Federal Spending · Per Capita10,643.23 (vs Florida $8,713)
Federal Spending · Population1,429,908 people (vs Florida 58,838)

Sources: USAspending API

Other

Pct Drove Alone67.7%
Pct Public Transit0.5%
Pct Walked16.9%
Retirement Score · Median age31.8 years (vs Florida 40.9y)
Retirement Score · Ss Household Pct21.5%
Retirement Score · Hospitals Nearby9
Retirement Score · Va AccessYes
Retirement Score · Factorshospital access, VA nearby
Retirement Score · Ratingfair

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12